Marketing Plan

Get Extraordinary Results

The Nevis and Ardizzone Team offers proven expertise utilizing the global market that generates extraordinary results. We provide a
highly strategic and skillful approach that brings together an impactful representation of each residential property. Our team of specialists
provides top-tier results by incorporating professionally produced photography, video, and drone imagery together with refined staging
services and the highest quality presentations in print, website and social media platforms.

When working with buyers, The Nevis and Ardizzone Team carefully listens and takes the time to educate them on current market condi-
tions as well as evaluate and prioritize their goals so that they may find a residence that meets their lifestyle requirements.

Marketing Timeline Local Marketing Brochures Luxury Home Magazine Local Advertising Local Monthly Mailed Marketing Digital Marketing Luxury Division

Personal Consultation

With the support and strength of an elite team, the Nevis and Ardizzone Team manages every facet of their clients’ experiences seamlessly.

We understand how stressful it can be to sell your home. Our mission is to work with you to alleviate that stress by taking on your home’s needs with our team’s expertise. Here is what you can expect in our first meeting:

Bring to you a market analysis of your neighborhood.
Walk-through your home and offer suggestions of how we can enhance the presentation of your home.

Discuss your concerns and make appointments with our team of experts. We will manage it all and if needed Compass will provide the funds interest free with our CONCIERGE service. Compass Concierge program is the latest in a suite of services designed to prepare homes for the market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell homes faster and for more money with customized enhancements to maximize their value, free of hidden fees and interest.

By investing in your home’s potential, we aim to provide a swifter, more profitable sale.

Fresh Paint
Strategic Staging
Cosmetic Renovations
Decluttering
Landscaping

Improvements
Custom Closets
Moving Support
Storage Support
Roofing Repair

Upgraded Electric
Updated HVAC
Structural Fencing
Updated Plumbing

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From light declutter, minor improvements/repairs, to major remodel, our team of experts can do it all. Expert advice, from qualified
designers, for paint color, carpet, appliance, fixtures, and lighting.
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Assist with landscape clean up, new lawns & irrigation, annuals/ in-ground & potted plants and various ground covers.
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Total home cleaning, carpet & window cleaning as well as hauling trash and furniture donations.
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Expert stagers will consult and provide professional proposals. Staging is executed beautifully with the primary focus of return on
investment. From minor edits and accessories to furnishing a vacant house, no job too big or small.
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Pre-photo test-run to ensure lighting inside and out is proper. We inspect inside to ensure all household accessories are correctly
placed or hidden, and outside for garden hoses, trash cans, pool sweeps, vehicles and other issues before photos and video.
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Hi-Definition HDR Photos are taken from on the ground and the air, utilizing state of the art equipment including drones, telescopic
poles, steady cameras, voice over technology, and custom lighting. Video, 3D and Virtual Tours are carefully edited and selected
with client participation. Emphasis on ‘Feature Photo’ and assembling the hi-resolution photos in an order that best showcase the
property.
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Custom property web-site with property specific URL. Property web-site is carefully constructed to include a video and photo
gallery, and client approved ad-copy.
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Once we have dialed the home and grounds, captured the essence in photos, and written the story of your home’s assets to your
satisfaction, we are ready to GO TO MARKET!

Marketing Timeline

Working with our in-house marketing team, we will target the
right audience across the most effective channels — all to
elevate the style and story of your home.

Pre-marketing

Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
Early to List

Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
Get Twice

Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites
Private Exclusive

Looking to sell your property discreetly and with precision? Compass Private Exclusives offer a strategic advantage. By listing your property as a Private Exclusive, you can reach a select group of potential buyers while maintaining confidentiality.

Pre-Launch
- Photography & Videography
- Copywriting and Property Descriptions
- Finalize Marketing Deliverables Schedule
- Print Collateral Production
- Print and Digital Campaign Strategy
- PR Strategy Development
- Development of Buyer Profiles
- Launch as a Compass Coming Soon
Launch
- Installation of Signage
- Initial Media Placements
- Deploy Email Marketing Campaign
- Launch Print & Digital Ad Campaign
- Launch Social Media Campaign
- Broker’s Open
- Distribution of Collateral
Ongoing
- Print and Digital Campaign
- Paid Social Media Campaign
- Ongoing Press Opportunities
- Promotion on Internal Compass Agent Channels
- Promotion on Compass-Owned Media Channel
- Promotion on national and international syndication on global websites
- Ongoing Communication
- Marketing Updates

Local Marketing

A custom, multi-page, color property brochure will be created and placed in your home. An E-brochure with photos and links to the property website will be emailed to thousands of local real estate agents. Custom email blast will be sent to the team’s personal and business contacts including many affluent members of the community.

With your permission, a For Sale Sign will be placed on the property with a brochure box to house the property brochures. Signage with custom riders to include URL to your homes website, Acreage, Views, Guest House etc.

Brochures

Your home will be showcased in a full-color, custom designed and printed brochure. This brochure will include multiple photos, engaging descriptions of your home, and a detailed list of features, as well as a link to the custom website which will feature your video and 3d tour. We will make sure your brochure will stand out leaving the potential client impressed with your home.

Luxury Home Magazine

Your high end home deserves to be seen by influential buyers. We are represented with at least two spreads in every distribution of this magazine. Annually we select one of our active properties to be featured on cover which includes the inside spread of that selected listing.

23,000+ Magazines are direct mailed to the area’s most influential residents, medical and professional offices, and into the households that meet the following criteria:

Market value of $2,500,000 and above (exceptions may be considered)

Upscale Neighborhoods & Communities, Golf Course Properties, Gated Communities, Equestrian, Ranch & Acreage Estates

7,000+ Magazines are distributed and represented in over 200 locations consisting of high-end venues, upscale businesses, luxury dealerships, restaurants, country clubs, exclusive hotels, real estate offices and private airports throughout Silicon Valley, SF Peninsula and surrounding coastal areas.

10,000+ Digital Magazines are emailed to our private list of Realtors®, high-end businesses and luxury homeowners requesting to receive a digital edition through LuxuryHomeMagazine.com

Local Advertising

We run two full-page color ad’s, with premium placement, in publications including Los Gatos Weekly, Saratoga Times and Los Gatos Magazine,

Local Monthly Mailed Marketing

Full-color postcards featuring your home mailed monthly to over 13,000 local residences.

Digital Marketing

Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international marketplace. Additionally, we employ a marketing specialist to ensure our client’s properties are expertly represented.

In addition to our connection with Compass tools we provide the following for our listings:

A property specific URL linking to a custom website.
Enhance photos across all syndicated websites and wordsmith for SEO
Submit listing to “Compass Catch”, a daily email to all Compass agents sent from our Chief Evangelist for a feature spot.
Submit listing to Compass social media, and posting to our team page, which are all led by a dedicated, in-house social team.
Submit listing to our Luxury Division Workplace Group where a team of top agents are members of.
Horse properties will be submitted to and advertised on HorseProperties.net

ListGlobally is our new syndication partner that promotes properties worldwide through a global network of portals that reaches millions of potential buyers Listings are published across ListGlobally’s Premium network of up to 100 portals in 60 countries

Luxury Division

Our Luxury Division was developed to elevate the level of support, enhance the aesthetic of marketing elements, and embolden exposure for exclusive properties. As commanded by elite properties, the Luxury Division takes all aspects of the preparation, promotion, and ultimate sale of a luxury property to the highest standard, unlike any other brokerage.

Available to properties at the top tier of their regional markets, the Luxury Division grants us access to an extensive suite of integrated offerings. Geared toward creating a competitive advantage for luxury properties in the marketplace, key tools include bespoke property branding, prominent editorial placements, unique advertising opportunities, wealth mapping technology, and a curated network of notable contacts.

Luxuryatcompass.com

The Luxury Division website provides a source for consumers to browse luxury listings by lifestyle or region, read the latest news on the luxury market, and learn why Compass Luxury Division is unlike any other brokerage at marketing luxury real estate.
Monthly Newsletter

Distributed monthly, Curated Portfolio features digital collections of Compass’ luxury listings, delineated by region, with the potential to reach upwards of 82 million consumers.
Public Relations

Championed by an in-house communications team, Compass crafts compelling narratives for properties while proactively securing premium placements and media coverage in national and international media.
Wealth Mapping

Proprietary wealth-mapping technology provides a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.

• 45K Total High-Net-Worth Dossiers
• 29K Total Dossiers on Individuals with $30M+ Net Worth
• 182+ Total Countries Represented

Get Extraordinary Results

Personal Consultation

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Marketing Timeline

Pre-marketing

Early to List

Get Twice

Private Exclusive

Pre-Launch

Launch

Ongoing

Local Marketing

Brochures

Luxury Home Magazine

Local Advertising

Local Monthly Mailed Marketing

Digital Marketing

Luxury Division

Luxuryatcompass.com

Monthly Newsletter

Public Relations

Wealth Mapping

Work With Us

Contact Details

NEVIS & ARDIZZONE TEAM

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